Every Agency Wants AI.
Now Imagine What It Could Do For Yours.
AI is changing the way fertility agencies recruit, match, manage cases, support intended parents and surrogates, monitor performance, and make executive decisions. STEPS helps you put AI to work throughout your agency.
Think about an app you use every day. You may pay a monthly subscription, or it may be free, and over the years, the company that designed and owns the app learns how its customers use the software, what they need, and how they behave. That information helps the app company improve its product and makes the company more valuable.
One day, that app company may be acquired for millions of dollars. You benefited from using the software, but you do not participate in the value created.
*** You were a customer. *** You did not own the platform/app. *** Now think about AI inside your agency.***
Over the next five years, your AI agents may learn how your agency reviews surrogate applications, communicates with intended parents, manages cases, identifies risks, evaluates matches, follows up with applicants, reviews documents, and makes thousands of operational decisions.
That is more than data. It is your agency’s institutional knowledge.
A NEW KIND OF BUSINESS IS EMERGING.
When an agency is valued or prepared for sale, we traditionally look at its revenue, contracts, client base, brand, employees, processes, technology, reputation, and other assets. But AI is creating something new:
Years of INSTITUTIONAL KNOWLEDGE can now be captured inside the technology that operates your business. Your workflows. Your decision-making. Your policies. Your communication style. Your processes. The knowledge accumulated by your staff over years of running your agency. As AI becomes more sophisticated, that accumulated knowledge may become an increasingly important part of what makes one agency more valuable than another.
The more your AI learns, the more valuable something becomes. The question is: who benefits from that value?
Now, Project Five Years Into the Future
Agency A: has spent five years using AI on someone else’s platform. Its staff has refined prompts, workflows, templates, processes, and AI assistants. The agency has become more efficient, but the platform belongs to someone else.
Agency B: has spent those same five years building AI agents inside a platform it owns. Its case review agents, matching assistants, communications agents, workflows, decision trees, prompts, and processes have evolved alongside the agency.
Both agencies used AI. Only one spent five years building an asset it owns.
With STEPS, you own the platform and what you build on it. As your AI capabilities and institutional knowledge grow, that investment stays with your agency.
