The Only Surrogacy & Egg Donor Agency Software YOU Own - Forever.

Build Your Agency. Build Your AI. Own Both.

Designed by industry veterans, for the next generation of professionals.

3 women working on CRM for a surrogacy agency

Two Ways We Support the Fertility Industry

 

Infertility Portal has been part of the fertility and surrogacy community for decades.  Today, we bring that experience to the industry in two ways: 

 

  • Technology that helps agencies operate and grow, and
  • Information that helps professionals stay informed about a rapidly changing industry.

 

 

What is STEPS
Industry news and insights

Running a surrogacy or egg donor agency is complex. Your technology shouldn’t make it harder.

 

Managing recruitment, intake, matching, legal, medical, financial, and emotional logistics requires hundreds of moving pieces.  Your team is constantly juggling tasks, communicating with clients and professionals, tracking deadlines, training staff, and making sure important details do not fall through the cracks.

That is why agencies turned to CRM technology in the first place.   But a CRM is not what it used to be.  Originally, a CRM was primarily a place to store and organize information.  Then automation and workflows transformed the CRM, allowing it to send emails, create tasks, generate documents, track processes, and help staff work more efficiently.

 

Now AI is transforming the CRM again.

 

AI agents represent the next evolution.  Instead of simply storing information or following predefined workflows,  AI agents can work alongside your staff.  They can review cases, identify missing information, summarize histories, draft communications, monitor processes, answer questions, surface potential concerns, and recommend what needs attention next.

 

And this is where something even more important happens.  As you build and refine those agents around your agency’s workflows, policies, processes, documents, and standards of care, they begin to capture the institutional knowledge your agency has developed over years of helping create families.  

 

That knowledge has value.

 

STEPS was built for this next generation of CRM.

 

STEPS brings your agency’s operations together in one customizable platform.  And because you own your STEPS platform, the workflows, automations, AI agents, and institutional knowledge you build become part of your business, not someone else’s platform.

 

Your agency. Your processes. Your data. Your AI. Your platform.

 

Our Values. Your Success
Benefits of STEPS
Own your Platform. Build Your Value

 

STEPS is the only surrogacy and egg donor CRM built by a real agency founder

with almost four decades of experience in the field.

 

Unlike generic software or subscription platforms, STEPS mirrors the actual workflow of a surrogacy or egg donor agency because it was created by someone who has built, run, and sold agencies and understands the real-life operational and ethical challenges involved.

 

 

Why pay Zoho $49 per employee per month?  Because Zoho Makes STEPS Future-Proof:

 

When you own STEPS, you are not buying software that becomes outdated.  STEPS is built on Zoho, a global technology platform that continually invests in improving its software, security, automation, integrations, and artificial intelligence.

 

Your Zoho One license gives your agency:

 

  • Continuous technology development
    Hundreds of programmers and engineers continually develop and improve the Zoho platform, so your agency does not have to. 
  • Access to evolving AI technology
    As artificial intelligence advances, Zoho continues adding new AI capabilities, including AI assistants and agents that can be incorporated into the way your agency operates.
  • Enterprise-level security and infrastructure
    Zoho manages the underlying security, backups, infrastructure, reliability, and ongoing platform maintenance.
  • HIPAA-capable technology
    Zoho provides tools and configurations that can support organizations with HIPAA compliance requirements.
  • Mobile access
    Your staff can securely access many of the tools they use from their phones and tablets.
  • An entire business software ecosystem
    Zoho One includes applications for electronic signatures, document storage, forms, analytics, scheduling, communication, automation, and much more.
  • Fewer outside subscriptions
    Zoho Sign can replace services such as DocuSign, while WorkDrive can replace services such as Dropbox. Other Zoho applications can replace additional standalone software subscriptions.
  • One connected platform
    Instead of information being scattered across separate applications, your CRM, documents, forms, signatures, workflows, communications, reporting, and AI can work together.

 

You Own STEPS.  Zoho Powers the Technology Behind It.

 

Your $49 monthly Zoho license gives each employee access to the underlying technology ecosystem.   Your agency owns the customized STEPS platform we build on top of it.

 

That distinction becomes even more important as AI advances.  Zoho can continue investing millions of dollars and hundreds of thousands of development hours into the underlying technology.  Your agency can take advantage of those advances while continuing to build its own workflows, automations, AI agents, and institutional knowledge inside STEPS.

 

You do not have to build the technology of the future.  You simply need a platform capable of evolving with it.

 

 

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